Digital marketing in Montreal has evolved quickly over the past few years. What worked even two years ago is no longer enough to stay competitive today. Businesses are no longer just competing locally. They are competing with well-optimized websites, aggressive ad campaigns, and brands that understand how to use data and AI effectively. At OptiWeb Marketing, we have seen firsthand how businesses grow when they shift from random marketing efforts to a structured strategy. Whet

Artificial intelligence tools have quickly become part of everyday digital workflows. Marketers use them for research, developers use them for coding assistance, and businesses rely on them for customer communication and automation. ChatGPT is still one of the most widely used AI assistants, but it is far from the only option available today. Over the last few years, several AI chatbots have emerged with specialized capabilities. Some are better for real-time research, other

If you run SEO long enough, you realize most of the work is not “strategy.” It is repetition. Pulling the same data. Auditing similar pages. Writing the same types of briefs. Explaining the same performance changes to clients. That is exactly where custom GPTs are starting to change how modern SEO teams operate. This shift is especially noticeable inside a web marketing agency montreal  environment, where teams manage multiple clients, multiple locations, and increasingly com

AI search has quietly changed the rules of digital visibility. Not overnight, and not in a way that breaks everything, but in a way that forces digital marketing agencies to rethink how strategy, content, and performance are approached. For businesses investing in web marketing services or working with a digital marketing agency Montreal brands trust, this shift is already influencing results. AI powered search experiences like Google AI Overviews, Bing Copilot, Perplexity,

Search is entering a new era where artificial intelligence is changing how people find information and how platforms deliver results. Instead of only browsing traditional search pages, users are now asking questions directly to AI tools, voice assistants, smart devices, and conversational search engines. Because of this shift, businesses need to adjust their content strategy so that AI systems can understand, summarize, and feature their content accurately. For companies in M

In today’s fast-paced digital world, mobile applications have become an essential part of everyday life. From e-commerce to healthcare, banking to entertainment, mobile apps have transformed the way we interact with technology. For businesses, a well-performing mobile app can make the difference between success and failure. This is where mobile app performance testing comes into play. Whether you are a mobile app developer, a web development company, or a business offering we

Shopify’s latest move is turning heads in the web development world: the introduction of an AI Store Builder,  a tool that can generate a fully functional Shopify store from a simple prompt. This is one of the flagship features of Shopify’s Summer ’25 Edition , which includes over 150 platform upgrades  across themes, AI tools, checkout, developer tools, and more. For teams offering WooCommerce website development services , custom website development , or eCommerce web devel

Performance Max (PMax) has shifted the PPC paradigm—bringing AI-powered automation across Google’s channels. Now, Google’s Channel...

Introduction Facebook has rolled out significant upgrades to its Professional Dashboard, giving creators, businesses, and advertisers...